Expression
Voice
How Iranpeyma sounds in product, marketing, and support.
Principles
Plain over poetic
Say it once, simply. Save the lyricism for the moments that earn it.
Confident, never loud
Trust the reader. Skip exclamation points and superlatives.
Specific over generic
Names, numbers, and verbs do the work — adjectives are a tax.
Warm where it counts
Marketing copy can have heart. Product copy stays out of the user's way.
Do
- Iranpeyma builds public-transit fleets that move 60M passengers a year.
- Replace a part in 12 minutes with the standard tool kit.
- Get your fleet on the road by Tuesday.
Don't
- Iranpeyma is a leading provider of innovative best-in-class mobility solutions.
- Effortlessly maintain peak operational efficiency with our cutting-edge platform.
- Unlock the future of transportation today!
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