Iranpeyma · Brand book
Color, type, motion, voice, and the asset library — all live, all linked to the tools we actually use: Figma, Notion, and Drive.
Pillars
Four ideas that everything else extends from.
Cinnabar & Derby
A confident red anchor warmed by an orange complement. Built for clarity at a distance and depth up close.
Modern grotesque type
Inter Tight for display, Inter for text. A neutral foundation that lets product imagery and motion lead.
Tasteful motion
Sub-600ms easings, ≤32px travel, always honoring reduced-motion preferences.
Source of truth
Live Figma frames, Notion docs, and Drive downloads — never out of sync, never copied by hand.