Identity

Logo

Marks, lockups, and the rules around how they breathe. The full asset bundle lives in Drive.

Primary mark

Use on cinnabar or warm cream surfaces. Default for product UI and packaging.

Wordmark

Use where the mark is already established or space is constrained vertically.

Lockup

Mark + wordmark, fixed proportions. Use in editorial and marketing.

Monochrome

For embossing, single-color print, and any constraint where the brand red is impractical.

Clear-space & minimum size

Clear-space equals the height of the lowercase “p” in the wordmark on every side.
Minimum digital size: 24px tall for the mark, 96px wide for the lockup.
Minimum print size: 8mm tall for the mark, 32mm wide for the lockup.