Identity
Logo
Marks, lockups, and the rules around how they breathe. The full asset bundle lives in Drive.
Sign mark
Use on cinnabar or warm cream surfaces. Default for product UI and packaging.
Wordmark
Use where the mark is already established or space is constrained vertically.
Full lockup
Sign + types, fixed proportions. Use in editorial, hero, and marketing contexts.
Monochrome
For embossing, single-color print, and any constraint where the brand red is impractical. Use the dark variant on a solid black or dark field; the light variant on white or paper.
Clear-space & minimum size
- Clear-space equals the height of the lowercase “p” in the wordmark on every side.
- Minimum digital size: 24 px tall for the mark, 96 px wide for the lockup.
- Minimum print size: 8 mm tall for the mark, 32 mm wide for the lockup.